PERFORMANCE MARKETING

Outside of platform initiatives,  the marketing team developed, both internally and externally, high-impact trailers and promotional assets tailored for OTT campaigns. We strategically crafted messaging and creative direction to amplify the core narrative across formats, while translating that vision into visually arresting content — from digital out-of-home displays and social campaigns, to teaser videos and platform-specific promos. Together, we built anticipation and engagement through cohesive storytelling that extended far beyond the screen, resonating across social, digital, and physical touchpoints.